Curve, the brand now under Elizabeth Arden, launches Curve Black and introduces Social Media Superstar & Filmmaker Mark Dohner as the newest Brand Ambassador. C
urve Black is a bold and distinctive blend of notes meant to channel confidence and encourage anyone to go after his fantasy. Curve Black contains bergamot, nutmeg and violet leaves at the top. It features aromatic lavender, tree moss and clay sage in the heart. The scent uses rich leather notes in combination with warm notes of sandalwood, teak and tonka bean to wrap up the base.
Dohner will star in the #CurveYourReality campaign through social media posts, videos and in-store advertisements. In a series of #CurveYourReality videos, Dohner sprays Curve and is transported from mundane reality to his wildest fantasies. Curve Black was launched in 2017.