As a pair to this year’s edition for men Burberry Brit Rhythm for Men, Burberry is presenting an edition for women signed by perfumers of the house of Givaudan, Nathalie Gracia-Cetto and Antoine Maisondieu. The new fragrances introduce “aromatic and fresh English lavender from Kent that plays a key role in the composition, while orange and iris add a dose of sensuality.”
This is the first fragrance by Burberry that has lavender as a central note that plays the main role in the composition. English lavender is much more aromatic than French lavender, and its shades in this composition are more prominent. The creator’s and the perfumer’s wish was to use the typical ingredient arriving from England, as pointed out by Nathalie Cetto. She also adds that the new Burberry perfume has a fundamental paradox in its essence – a confrontation of spicy ingredients such as pink pepper and floral notes of Petalia playing till the base notes. The scent of peony evokes youth and is somewhat lighter that the scent of rose, and the effect of the new Givaudan molecule provides the feeling that you are in a cloud of peony petals!
Top notes are composed of English lavender, pink pepper, and neroli, taking us to the heart of orris absolute, blackberry leaves, and orange blossom combined with a specially patented molecule of the house of Givaudan named Petalia carrying the scent of peony accords. The base incorporates vetiver, musk, and vibrant wood. Burberry Brit Rhythm for Women arrives as 30, 50, and 90 ml EDT. The offer also included 150 ml body lotion, 50 ml hair scent, 150 ml body wash, and 100 ml deodorant.
Just like the version for men Burberry Brit Rhythm for Men, the fragrance for women is closely connected with music and acoustic performance, explains Christopher Bailey. Like previous perfumes of the Burberry collection, the new fragrance for women features the DNA of the brand and follows the style of the house. Bailey adds, “Rhythm for Women has the aim to capture emotion, excitement, and attitude that live music provides. That is truly a kind of adrenaline that you get from the music.” The color of the new perfume’s liquid is soft pink and contains a powdery softness.
This fragrance was promoted and accompanied by a Burberry fashion line. The line included a special collection of leather jackets and smoky-eye make-up worn by Suki Waterhouse in a provocative video ad and black and white advertising campaign that also announced the new Burberry perfume edition. Bailey points out that from the launch of Burberry Brit Rhythm fragrance, clothes, purses, and nail polishes will be created to be wearable together, thanks to a new division in the house of Burberry.